DraftKings has introduced a new Crown Cash tier alongside a revised rewards framework for its sportsbook and casino platforms. The update is now active across all supported markets.
The Crown Cash tier sits above the existing loyalty levels and introduces a separate bonus track for qualifying accounts. Players who reach the new threshold receive adjusted match play allocations and access to additional promotional offers. The company modified point accumulation rates for standard wagers to align with the updated tier requirements.
Platform Adjustments and Reward Tracking
Account eligibility depends on a defined volume of qualifying activity within the current measurement period. The enhanced rewards package includes revised cashback percentages and expanded free play distributions. DraftKings updated the user interface to display tier progress and reward balances in real time.